Prison Art, the startup that comes out of jail to seek investors

Jorge Cueto’s project, winner of the Entrepreneur Award 2018, opens its public offering in Play Business, with the ambition of growing its business model and reintegrating more people into the labor market.

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David Guzmán tells his story while masterfully using his tattoo machine, a rudimentary artifact that, like almost everything around here, does not seem to fit the context.

David remembers the bad drinks of a past life: he was a waiter in the province. One day, a fight. A dead. They pointed at David. They locked him up. He was in jail for seven years. He claimed his innocence until they proved him right. You excuse me. Freedom.

But freedom, for someone who has spent years in a Mexican prison, does not imply recovering everything, but realizing what they lost: family, work, money and the possibility of reintegrating into society.

In 2017, the National Human Rights Commission reported that, in Mexican prisons, conditions of overcrowding and overcrowding are experienced, with increases in statistics related to domestic violence, as is the case of murders (108, in that year) . The function of prisons as institutions of social rehabilitation is exceeded by the vices of their environment.

David continues to inject ink into a piece of leather. Today she is working on the design of a flower, but she has several drawings to finish. His tattoo machine, which is a modification of a jailer’s invention – a small motor attached to a spoon that rigidly holds the ink from a pen – is his main work tool.

Anyone who knows the history of David would not imagine finding him here today, creating art in the back room of a local on Avenida Masaryk, considered the most expensive avenue in all of Latin America.

Source: Entrepreneur, Ricardo Dorantes, Periodista colaborador de Entrepreneur